The four collections, to be known as RiRi [Hearts] MAC, will break throughout , and current plans call for 31 stockkeeping units.
MAC Summer 2013 Riri Hearts Collection ( Rihanna’s Mac Makeup Collection )
Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces. RiRi Woo will be sold at the Rihanna concerts and online, and a summer collection will follow, which will also be sold online.
A third will land in brick-and-mortar stores for fall, and there will be an on-counter holiday collection. The signature piece of the lineup, RiRi Woo, will be sold with all four collections. The summer collection also includes two additional lipsticks, a Lustre Drops shade and a powder blush duo. Holiday will bring another 10 items, including nail polish, a makeup bag and additional lipsticks.
Demsey stressed that the collections did not involve Rihanna slapping her name on generic product. These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor.
The world follows her look — how she wears her hair, her nails, her clothing, how she styles herself. Mert Alas and Marcus Piggott have shot the campaign for the fall and holiday collections. Seemingly everything Rihanna does makes news on an almost-daily basis — including her on-again, off-again relationship with Brown, her allegedly abusive boyfriend. Rihanna said she loved working on the collections — and even got her girlfriends involved. She said MAC gave her free rein with regard to packaging and colors, makeup textures and finishes, which she concocted with Balbier and James Gager, senior vice president and creative director of MAC.
I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important. Among those details were the rose-gold packaging, which will be used for her fall collection, and compacts in a pearly white with pink accents that will be used for the holiday collection. She said that one of the biggest surprises was seeing the result. I had so many different samples to choose from and so many different colors underneath — blue, yellow, orange and pink bases.
And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones. Balbier noted that Rihanna approached the task with a laser focus. Gager was similarly impressed. As excited as she is about the MAC project, the entertainer is also reveling in her collaboration with the British high-street retailer River Island, a piece collection for spring featuring sexy crop tops, hooded jumpsuits and skirts with high slits that will be sold through the retailer, and exclusively in the U.
I mean, to have a fashion show in London Fashion Week.
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For this to happen so quickly was just sick. It was the same with MAC. WWD logo. Not a subscriber? Subscribe Now!
Keep me logged in. It appropriates and fetishizes indigenous culture. MAC took a firm defense in a statement provided to The Huffington Post, maintaining that the collection's imagery is festival-inspired:.
The collection, including the visuals, product lineup and naming, is inspired by art, outdoor music festivals and the colours of the desert. Walter Fleming , a professor and department head of Native American Studies at Montana State University, said he could certainly understand why people would get upset over "seeing products with images that could be considered appropriation and making a profit from something taken from another culture. Unfortunately, we've seen one too many examples of cultural appropriation in the fashion and beauty industry.
Earlier this month, Free People came under fire for its Festival Shop , which sold "medicine pouches," rain sticks, beaded chokers and "spirit animals" essential oils. Fashion label Dsquared2 unveiled their "Dsquaw" line during Milan Fashion Week, and critics didn't hold back when it came to the tribal-print leggings and fur coats. Do believe this is yet another example of cultural appropriation? Or is it cultural insensitivity? Sound off in the comments section. Real Life. Real News.
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